Black Pride Canada

Black Pride YYC set out to build a vibrant digital space that celebrates diversity, fosters connection, and supports the journey of Black 2SLGBTQ+ individuals in Calgary. Guided by their mission to empower, uplift, and advocate for holistic well-being and their vision of a world where every Black 2SLGBTQ+ person is celebrated and affirmed, they partnered with Cognito Systems to bring this vision to life online. The goal was to create a dynamic community platform with accessible information, event management tools, and a built-in AI support system to help visitors engage with programs, resources, and events.

Cognito Systems needed to design a solution that could: Reflect BPY's vibrant cultural identity while maintaining inclusivity and accessibility. Simplify content and event management for the internal team through an easy-to-use CMS. Integrate Martha, Cognito's proprietary AI customer support assistant, to handle FAQs, event details, and donation guidance. Ensure performance and reliability during large event periods with high site traffic. Provide a secure, scalable infrastructure that could evolve alongside the organization's future programs and campaigns.