Martha AI

MARTHA is a sovereign AI operator that handles every customer inquiry with calm, intelligent clarity. MARTHA eliminates repetition and delays by becoming the operator — not a tool.

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Client

Martha AI

Cognito's Role

AI Engineering, Product Design, Development

Launch Date

Dec 2025

Martha AI

50–70%

AI resolution rate

≤30s

Handoff time

40%

Reduction in agent workload

24/7

Availability

The Goal:

1

Cognito Systems is developing Martha, an intelligent conversational assistant that blends AI automation with human empathy to redefine customer support. The goal is to build a 24×7 hybrid helpline capable of handling routine queries instantly while seamlessly escalating complex issues to human agents, reducing costs, improving response time, and maintaining a consistent, human-centered experience.

The Goal

The Challenge:

2

Customer service teams face rising volumes and expectations with limited resources. Pure chatbots lack nuance, while human-only operations struggle to scale. Cognito set out to design a hybrid AI system that delivers fast, accurate responses, provides real-time analytics, and enables smooth AI-to-human transfers, all while meeting enterprise reliability and compliance standards.

The Challenge

The Result:

3

The MVP phase has demonstrated a 50–70% AI resolution rate, ≤30-second handoff time, and 40% reduction in agent workload during early pilots. As Cognito continues to evolve, Martha's new features, including voice support, multilingual AI, and advanced analytics, will expand its role as the intelligent backbone of modern customer support.

The Result
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Serious about systems? So are we.